Since lost customers equal lost sales, customer churn is a significant metric. Also, it is more expensive to acquire a new customer than to keep the existing one. This dashboard helps track the churn and retention rate and identifies the risky customer segments via their behavior. It answers the below questions:

1. What is the current churn rate?

2. How many customers are likely to leave in the near future?

3. How is churn risk – based on income, gender, age and location of customers?

4. Which customer segments are likely to leave?

5. Does previous purchase affect the churn rate?

View live demo: https://www.neenopal.com/Understanding-Customer-churn.html