SEO competitor analysis helps you know which other companies are climbing up the rankings and how they can exceed you. Once you have an established business website, the goal often becomes to rank well on Google.
Although you might rank number one for a particular keyword today, competitor websites will optimize their content and begin to outrank your site over time.
SEO competitive analysis tries to help you achieve your SEO aims by leveraging the data you can learn from facing sites, such as:
how to enhance your link profile
top keywords your competitors are targeting
which digital marketing strategies should you direct on
A better knowledge of what does and does not work in your niche
finding and capitalizing on competitor’s weaknesses
As with anything SEO-related, this analysis will take time and effort. Luckily, the SEO process can be streamlined with the help of a few potent SEO Competitor analysis tools.
How to Do an SEO Competitor Analysis
There are five critical steps to SEO competitor analysis and understanding your best possibilities for keeping ahead of your competition.
1) Identify Your Competitors
The first move of learning how to do competitor analysis SEO is to be informed of the competition.
This process involves doing SEO comparison and research on various keywords and taking a record of the top 10 or 20 websites that appear consistently for all of them.
2) Conduct Page & Backlink Analysis
Once you have your list of 10-to-20 websites in the same category as yours, the next step is to look at each competing website and its top-performing pages. Focus specifically on which keywords each of the sites is ranking well for.
3) Focus on High ROI Keywords
The ideal approach is to focus your competitor’s SEO analysis efforts on keywords that can more likely build your profit or revenue.
Create amazingly unique content and relevant to your client base that your competitors have not imagined to create.
In a reliable competitor analysis SEO campaign, success essentially depends on finding a way between the competition and the audience you’re trying to reach. Then, through your content, you fill that gap to reach more friction in the SERPs.
4) Create a Content Plan
Start making your content plan, creating a keyword list or a content ideas list, saving it in a simple spreadsheet, or using a tool to do some keyword planning.
5) Track Your Progress
Work With SEO Experts To Obtain Insights. Unfortunately, not all business owners have the time to learn how to do SEO competitive analysis. As a result, the details of SEO competitor analysis can feel like an overwhelming, complicated process.
