LEARN TO PROMO CODE
- Media Development Authority - Brand Campaign -
Learn to Promo Code is an IMDA initiative aimed at encouraging Singaporeans to try their hand at coding in a less academic and more interactive way. To draw Singaporeans in, we tapped into a local obsession: promo codes.
Through a series of engaging games, participants were challenged to solve different problems
using code. By partnering with Grab and Shopee, the game rewarded participants with free
promo vouchers. Our goal was to inspire Singaporeans to perceive coding not as something
cold and boring, but as a fun, fresh, and exciting skill full of possibilities.
