Objective
During the coronavirus pandemic, LG needs to stand out, being both personally relevant and emotionally important to people. Create a positive and relevant brand engagement message with the public through a meaningful Campaign.
Insight
The majority of people had been working from home since the pandemic. People spend more time-consuming content using mobile phones and monitors. Consumers are not getting the best content that they are going to get.
Big Idea
Life is tough during the coronavirus pandemic. LG's vision is to encourage everyone to Do Your Ultra, whenever you are playing, enjoying, and even working in life you are the ultra there are no limitations within you.
Target Audience
Gamers, Content Creator, Movie Binger.
Thematic Teaser
Each thematic teaser is targeted at a different target audience.
Target Audience: Gamers
Target Audience: Influencer
Target Audience: Movie Binger
Official Launch
Digital Activation
Call out people to share posts on their Instagram.
On this website, people will know the prices and how to join this campaign. Just by sharing their work from home setup on Instagram. Then fill in the contact info in the participate area to stand a chance to win themself a 29' LG UltraWide Monitor.
Digital Facebook Post
The digital Facebook post is a guidance to share the activation mechanics, step by step.
Follow Up Post
The follow up post highlight how the monitor can change all users' experience.
