Free系列是我与双马塑业从2021年开始合作的项目。
我们根据行业、用户及品牌,设定了Free系列的设计理念。并以此建起了一整套系统,最终形成了一套由内到外都和谐统一的家族化设计。

我一直认为,真正的家族化远不止于外表相似。
而且,设计师的能力也远不止于外观美化。

从长远看,超越需求的付出和成长,才能攀爬到更高的山峰。


The Free series is a project that I have been working with China SHUANGMA since 2021.

We set the design concept of the Free series according to the industry, users and brands. And built a whole new system.
Finally, a set of family design that is harmonious and unified from the inside out.

I've always believed that true familialization goes beyond physical resemblance.
Moreover, the ability of the designer not only to make the appearance more beautiful.

In the long run, the effort and growth beyond what is needed can lead to higher peaks.


   我制作了一支影片,亲自讲述Free系列的设计理念
↓ I made a video to talk about the design thinking of the Free series ↓

Free Series
Published:

Owner

Free Series

Published:

Creative Fields