BRING YOUR
PASSION TO LIFE
- Singapore Tourism Board - Brand Campaign -
There's a common misconception that the tourism sector offers limited career opportunities.
Singapore Tourism Board aims to highlight the vast potential within tourism, which can align with personal
values and passions. Why confine yourself to a desk, staring at a screen, when you can go out and create experiences? Why settle for a monotonous 9-to-5 when you can bring your passion to life?
We've launched the campaign featuring three stories that showcase real people who turned their
small passions into fulfilling careers in tourism, highlighting its transformative potential.