Bolt approached us with the task to prepare content for the upcoming worldwide presentation of their new Bolt 6 scooter model. We prepared 10 static shots, in which we focused on minimalism, the play of light and shadows. We also didn't forget about accents with the addition of the signature green color. It was very important to choose materials as close as possible to the real model of the scooter, we paid special attention to this aspect.
It was these shots that were later published in Forbes, Tech.eu and others.
It was these shots that were later published in Forbes, Tech.eu and others.
The new scooter model includes improvements over the previous model. Especially for this purpose, we created a video that shows them clearly, based on the company's wishes. We thought about how to show each of them in a simple and accessible way using our vision and approach to design and animation. The video was also published on Bolt's instagram page and youtube channel.
© Bolt, Inc. 2023.
Bolt SafeRide System prevents tandem riding and detects abrupt breaking.
Bolt SafeRide System prevents tandem riding and detects abrupt breaking.
Still frames
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When you need to show a product, nothing should distract attention from the main object. That's why we chose a minimalistic light background to make the scooter stand out and immediately catch the eye. We also used light accents to emphasize the elegance and sophistication of the design.
Process of creation
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For the video, we used the design concept we approved for the static shots. We created a minimalistic location, in which we added additional screens, where we placed graphics that reinforced the marketing positioning of the scooter. In the center we decided to place a platform and add a moving track to show the scooter in dynamics, but without losing the presentation look.
