BeReal
Managing a team of 8 students, we came together to analyze BeReals daily usage dropping 61% from its peak and analyze what the root cause of this is.
Frameworks Applied
Analyze the conflict among these stakeholders.
- Problem Statement
- Ladder of Inference :
Provide key insight behind what is creating the conflict in terms of people, process, technology, and culture.
- Triple constraints
- Strategy
Offer root causes behind processes and mindsets that are competing.?
- Ladder of inference
- Strategy
- 5 Whys
- Root Cause Analysis
How should academic institutions revisit their strategy to align with this development?
- Strategy
Context
BeReal was pitched as Gen Z’s safe haven from the artifice of social media. For some, authenticity only proved interesting for so long. The French social app was last year’s darling. Prompting users to speedily document their lives at random intervals, BeReal grew to ~15m users and scored a 2022 app-of-the-year honor from Apple.
But peaks don’t last long in this game; BeReal’s glory days may already be real over — The number of people who use the app daily has dropped 61 percent from its peak to less than six million in March (though BeReal disputes that number). The spell seems to have broken. Some users have discovered that seeing the monotony of their own lives reflected back at them is compelling for only so long.
“We want for ourselves what we want for our users — not to chase fame or the spotlight or to be tethered to metrics like the number of followers or number of downloads,” reads a statement posted to the company’s website in November. In doubling down on so-called authenticity BeReal faces a real dilemma with its users.
Analyze the conflict among these stakeholders. Provide key insight behind what is creating the conflict in terms of people, process, technology, and culture. Offer root causes behind processes and mindsets that are competing.
MGT- 120: Information Technology Management
