JITOMIDE [UI/UX CASE STUDY]
OVERVIEW
As a frequent user of various food ordering platforms, I understand the pervasive need for stress reduction in the dining experience. Users seek to streamline the process of accessing restaurant meals without the hassle of physical visits or lengthy wait times. Recognizing the challenges faced by both consumers and restaurant owners, I am driven to bridge this gap through technology.With the aim of enhancing user experience and addressing the operational costs borne by restaurants, I am committed to crafting a solution that empowers users with greater control over their meal choices. Through iterative testing and attentive user feedback, I have developed intuitive tools that transcend the limitations of traditional menu selection, ensuring users receive freshly prepared, high-quality meals promptly. Jitomide is more than just a food ordering app; it's a platform designed to elevate both the livelihoods and health of its users. By offering seamless access to a diverse range of culinary options, we aspire to enrich lives and foster healthier eating habits within our community.
THE PROBLEM
Many individuals face difficulty selecting meals in restaurants, feeling pressured by both waiters and onlookers. Additionally, within the global dining scene, it's often easier for individuals of African descent to find exotic dishes in Europe and Asia than to locate authentic African cuisine. This results in a segment of dissatisfied customers who may experience unhappiness and are more likely to project negative energy onto others in their daily activities, thereby perpetuating a cycle of toxicity within society.
THE OBJECTIVE
There is a pressing need for an intuitive solution that facilitates the access to high-quality freshly cooked meals without requiring users to step out of their comfort zone. Such a solution aims to enhance users' lives by providing satisfaction and fostering positivity, thereby contributing to the betterment of society.
By offering a user-friendly experience, this app seeks to alleviate the stress associated with obtaining a nutritious meal, ultimately improving users' overall health and mental well-being. The objective of this case study is to assess the effectiveness of the Jitomide mobile application in addressing these challenges through its features and user experience design. Key areas of evaluation include the ease of setup and use, seamless integration with bank/credit card accounts, provision of personalized meal suggestions, and prompt tracking and delivery of ordered products.
