YUAN LING TAN's profileEmily Mok's profile

Your Future in Advertising

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career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

Your Future In Advertising

Fresh graduates who are interested in the advertising industry may be unsure about what goes behind every inspiring ad produced, and what roles would be suitable for them.

McCann Worldgroup answers their questions during the IAS Career Fair 2017 by giving them the Truth Well Told, in a quirky and mysterious manner—The McCann Tarot Card Reading Booth.

Beware, it's creepily accurate.

career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

Each tarot card is illustrated and renamed after the roles and scenarios people face while working in advertising. 

ROLE CARDS
career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

SCENARIO CARDS
career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations


career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

The McCann Tarot Gypsy picks three cards from the deck and unveils them one by one, predicting situations that the participant would encounter in their working life.

career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations
career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

After every tarot reading, the participant gets a jar of McCann Voodoo Bears.

career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations
career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations
career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations

A post-event survey showed that:
78% of attendees rated the McCann Worldgroup booth as their favourite
81% of attendees rated McCann Worldgroup as the agency that had the people they wanted to work with the most

career fair Advertising design Tarot Cards branding ILLUSTRATION print Event public relations
Your Future in Advertising
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YUAN LING TAN's profileEmily Mok's profile
Multiple Owners

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YUAN LING TAN's profile
Singapore, Singapore
Emily Mok's profile
Sydney, Australia

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Emily Mok's profile

Your Future in Advertising

The IAS Career Fair 2017 is the only marketing communications careers fair targeted at undergraduates and recently graduated students from the to Read More

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