The growth. The colours. The new phase of Video and Design. I wanted a minimal personal brand that represented the PROCESS. The creative process.

Mainly, an identity that expressed my personal multidisciplinary ability in design: artistic expression from the paper drawings, the responsibility of a final and polished digital result and the ever-rotating wheel of motion design. In my work, I always want to picture everything I want to say, but that would be too much to write. So I needed a logo to communicate in a quick way, almost as a * in the middle of a sentence to be translated into a deeper meaning. As quick and visual as the process of translating what is on my mind to the paper, with no filters. That's how the idea of my logo was shaped. I think of the design process as a shaping of a diamond - rough as a stone, it was cut and shaped until the final idea of a *

BEFORE, my logo was based in a constrictive drawing, in grey.

So in 2019, I recreated the colourless logo that had the idea of a diamond and the eye of the design to a new design that contained the fun and colours to represent the "new me": bolder, colorful, like a migration of VHS to 6K.